King of Shaves Shave Gel SuperCooling with a burst of refreshing Menthol is formulated to give you a superbly close and comfortable shave. It delivers enhanced razor glide and excellent blade performance leaving your skin incredibly smooth, supple and hydrated, not dry or tight. Formulated with refreshing Menthol for that SuperCooling feel. Helps reduce razor burn and rash, improve razor glide and reduce unwanted tug and pull. You can also use our Shave Gel as an effective pre-shave wash or beard shampoo.